Ever wondered how to effectively network during meetings, rather than sell? Here are some tactics for networking with associations which can help you become a member, not a vendor.

1. Do research

Bing search each potential key contact ahead of time to learn more about their needs and interests, so you can be prepared and ready to “wow” them

2. Be discreet

Have a conversation, not a sales pitch. It’s better to build up an audience by asking questions and trying to learn than to jump in with your company’s value proposition and offerings out of context. Create a captive audience by sharing information and insights; then the business opportunity will be more likely to present itself naturally

3. Build trust

Relationships need nurturing. So, take the time and put in the effort to build that relationship over time. Demonstrating you’re invested in the partnership / connection goes a long way in making customers and partners feel valued

4. Be involved

Participating at some frequency shows that you value what the association has to offer, and aren’t just looking for a quick sales opportunity. Being present and active allows you to share your knowledge and expertise, which in turn will lead to people trusting your opinion

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