Unified Communications and Web Video Conferencing are changing the way the corporate market thinks about both internal and external communications. PTZOptics is an ideal solution for the corporate market as they transition from traditional video conferencing (using HDMI/DVI video codecs) and move toward online communications (using USB 3.0). An ideal example is a corporation using a traditional H.323 video conferencing codec that wants to add the ability to do online video conferencing meetings with software such as GoToMeeting and WebEX. The USB PTZOptics models have both USB 3.0 and HDMI so instead of re-configuring the entire room the corporation can simply replace the camera and serve both purposes.

PTZOptics cameras are also being used in various training rooms and boardrooms. In these environments the cameras can be used for the web conferencing and traditional video conferencing situations mentioned above but they can also be used for live streaming and far end camera control. Internal or external network live streaming is being used for corporate announcements and live streaming events. Marketing may use a webinar platform like GoToWebinar or a live streaming service such as Wirecast.