How Nonprofits Are Pivoting To Virtual Fundraising In The Face Of Covid-19

This Forbes article shows how nonprofits can pivot to virtual peer-to-peer fundraising during this unprecedented time created by stay-at-home mandates. For more information on Microsoft solutions that facilitate the hosting of online events, contact us today.

Donors around the world have been stepping up to support nonprofits that are working on the front lines of Covid-19 – opening their wallets to help provide meals, shelter, and other services to those who have immediate needs.

But for nonprofits that are working on issues not related to the pandemic, Covid-19 has created a number of fundraising challenges.

This is especially true for organizations that rely on peer-to-peer fundraising events that had been scheduled to take place this spring.

Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride, or other real-life or virtual challenge and reach out to their friends, family members, and colleagues for donations. Collectively, P2P programs raise billions of dollars annually for thousands of nonprofits nationwide.

In the face of the Coronavirus crisis, many peer-to-peer fundraisers are working overtime to transform what had been in-person events into virtual programs.

It’s an anxious process for everyone.

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