Color printing is a complex process, but understanding some color printing basics can help you get the perfect prints you’re looking for.
First of all, there is color matching. Your monitor is emitting light, whereas your printer is working with a piece of paper that will absorb light. This means you’re dealing with two opposing forces, each trying to replicate the other.Speaking of light, RGB and CMYK are two common color terms you should know. RGB (red, green, blue) and CMYK (cyan, magenta, yellow, and black) are not to be used interchangeably. Computer monitors give off RGB light, but CMYK should be used for your printing needs. In short, RGB colors are additive, while CMYK colors are subtractive. But, for exact matches, use Pantone® color, which will standardize color matching and simplify the process.
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